Urban Social Listening : Potential and Pitfalls for Using Microblogging Data in Studying Cities (9781137594907)

This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have experimented with using microblogging data in conjunction with diverse quantitative and qualitative methods, including content analysis and advanced multivariate statistics.

Applied researchers, planners and policy makers have only recently begun to explore the potential of Big Data to help understand social attitudes and to potentially inform local policy and development decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people's perception of place, as well as offering significant implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy.

Product details

• Format Hardback | 97 pages
• Dimensions 148 x 210 x 14.22mm | 289g
• Publication date 26 Aug 2016
• Publisher Palgrave MacMillan
• Publication City/Country Basingstoke, United Kingdom
• Language English
• Edition Statement 1st ed. 2016
• Illustrations note 5 Illustrations, color; 1 Illustrations, black and white; XI, 97 p. 6 illus., 5 illus. in color.
• ISBN10 113759490X
• ISBN13 9781137594907

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